Market Share by Top Websites

1 OMG is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 68 other categories.

2 MSN Ads is leading in People & Society, Music & Audio, Sports, Religion & Spirituality and 56 other categories.


1 OMG is leading in most countries, including India, United Kingdom, Turkey, Russia and 31 other countries.

2 MSN Ads is leading in United States, Brazil, France, Canada and 21 other countries.