Market Share by Top Websites

1 OMG is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 65 other categories.

2 MSN Ads is leading in People & Society, Music & Audio, Religion & Spirituality, Sports and 51 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Pakistan, Singapore and 26 other countries.

2 MSN Ads is leading in United States, Brazil, Canada, Taiwan and 14 other countries.