Market Share by Top Websites

1 OMG is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 66 other categories.

2 MSN Ads is leading in People & Society, Music & Audio, Religion & Spirituality, Sports and 57 other categories.


1 OMG is leading in most countries, including India, United Kingdom, Russia, Singapore and 29 other countries.

2 MSN Ads is leading in United States, Canada, Spain, Ukraine and 24 other countries.