Market Share by Top Websites

1 OMG is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Finance, Lifestyle, Travel & Tourism, Computers Electronics & Technology and 9 other categories.

2 MSN Ads is leading in Hobbies & Leisure, Law & Government, Reference Materials and Vehicles.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Brazil, Spain and 19 other countries.

2 MSN Ads is leading in United States, Bulgaria, Finland, France and 2 other countries.