Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 105 other categories.

2 Open AdExchange is leading in Newspapers, File Sharing, Office Products, Consumer Electronics and 2 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Spain and 43 other countries.

2 Open AdExchange is leading in Denmark.