2
In terms of market share, MSN Ads is clearly lagging behind, losing to Optimatic in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Finance, Food & Drink, Hobbies & Leisure and 8 other categories.
2
Optimatic is leading in Computers Electronics & Technology, Health, Jobs & Career and Business & Consumer Services.
1
MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Czech Republic and 5 other countries.
2
Optimatic is leading in South Korea, India, Pakistan, Portugal and 4 other countries.