Market Share by Top Websites

1 PayClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 PayClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 77 other categories.

2 MSN Ads is leading in Software, Technology News, Adult, Finance and 50 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, Turkey and 21 other countries.

2 PayClick is leading in Italy, France, Germany, Russia and 20 other countries.