Market Share by Top Websites

1 PayClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including Computer & Electronics, Religion & Spirituality, Technology News, Software and 57 other categories.

2 PayClick is leading in People & Society, Arts & Entertainment, Business & Industry, News & Media and 57 other categories.


1 MSN Ads is leading in most countries, including United States, India, Brazil, United Kingdom and 33 other countries.

2 PayClick is leading in Italy, Germany, Spain, Switzerland and 6 other countries.