Market Share by Top Websites

1 PayClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including Computer & Electronics, Religion & Spirituality, Software, Technology News and 56 other categories.

2 PayClick is leading in People & Society, Arts & Entertainment, Business & Industry, News & Media and 53 other categories.


1 MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 24 other countries.

2 PayClick is leading in Italy, Switzerland, Germany, Argentina and 12 other countries.