Market Share by Top Websites

1 PayClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 PayClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 54 other categories.

2 MSN Ads is leading in Computer & Electronics, Religion & Spirituality, Technology News, Software and 53 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, Brazil and 30 other countries.

2 PayClick is leading in Italy, United Kingdom, Spain, Russia and 9 other countries.