In terms of market share, MSN Ads is clearly lagging behind, losing to Pirchio in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 100 other categories.
Pirchio is leading in Biotechnology & Pharmaceuticals.
MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 27 other countries.
Pirchio is leading in Italy, Spain, Mexico, Ecuador and one other country.