Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Pirchio has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, Adult and 10 other categories.

2 MSN Ads is leading in Finance, Hobbies & Leisure and Home & Garden.

Geography

1 MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Czech Republic and 6 other countries.

2 Pirchio is leading in Italy and Switzerland.