Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 100 other categories.

2 Pirchio is leading in Biotechnology & Pharmaceuticals.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 27 other countries.

2 Pirchio is leading in Italy, Spain, Mexico, Ecuador and one other country.