Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 78 other categories.

2 MSN Ads is leading in People & Society, Computer & Electronics, Software, Religion & Spirituality and 47 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 46 other countries.

2 MSN Ads is leading in United States, Canada, Argentina, Australia and 17 other countries.