Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Real Estate and 64 other categories.

2 MSN Ads is leading in People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 57 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 27 other countries.

2 MSN Ads is leading in United States, India, Canada, United Kingdom and 21 other countries.