Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 85 other categories.

2 RichRelevance is leading in Shopping, Clothing, Business & Industry, Consumer Electronics and 44 other categories.

Geography

1 RichRelevance is leading in most countries, including United States, Russia, United Kingdom, France and 51 other countries.

2 MSN Ads is leading in India, Mexico, Thailand, United Arab Emirates and 10 other countries.