2
In terms of market share, MSN Ads is clearly lagging behind, losing to Six Apart Advertising in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Finance, Food & Drink and 4 other categories.
2
Six Apart Advertising is leading in Adult, Health, Arts & Entertainment, Games and 3 other categories.
1
MSN Ads is leading in most countries, including United States, Bulgaria, Czech Republic, Finland and 3 other countries.
2
Six Apart Advertising is leading in Brazil, Taiwan, Germany, India and 2 other countries.