2
In terms of market share, MSN Ads is clearly lagging behind, losing to SmartContext in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 7 other categories.
2
MSN Ads is leading in Science & Education, Hobbies & Leisure, Health, Home & Garden and 2 other categories.
1
MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Czech Republic and 6 other countries.
2
SmartContext is leading in Poland, Austria, Germany and Pakistan.