Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Religion & Spirituality and 72 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 39 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, France and 26 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Germany and 15 other countries.