Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 187 other categories.

2 MSN Ads is leading in Reproductive Health, Fishing, Automotive News, Boating and 2 other categories.

Geography

1 Smowtion is leading in most countries, including Spain, Argentina, Mexico, India and 147 other countries.

2 MSN Ads is leading in Haiti.