1
Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, MSN Ads is clearly lagging behind, losing to Smowtion in all segments.
1
Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Community & Society, Games and 12 other categories.
2
MSN Ads is leading in Finance, Food & Drink, Hobbies & Leisure, Home & Garden and one other category.
1
Smowtion is leading in most countries, including United States, Spain, Mexico, Argentina and 58 other countries.
2
MSN Ads is leading in Turkey.