Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 119 other categories.

2 MSN Ads is leading in Technology News, Adult, Cooking & Recipes, Games and 29 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 50 other countries.

2 MSN Ads is leading in Canada, Taiwan, Israel, Slovakia and 6 other countries.