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SpecificClick is leading in Top 100K Sites.
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In terms of market share, MSN Ads is clearly lagging behind, losing to SpecificClick in all segments.
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SpecificClick has better usage coverage in more websites categories. Including Vehicles, Science & Education, Arts & Entertainment, Health and 8 other categories.
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MSN Ads is leading in Computers Electronics & Technology, Finance, Food & Drink, Law & Government and 2 other categories.
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SpecificClick is leading in most countries, including United States, France, Romania, Norway and 12 other countries.
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MSN Ads is leading in Bulgaria, Canada, Finland, Peru and 2 other countries.