Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 99 other categories.

2 MSN Ads is leading in Computer & Electronics, Software, Technology News, Cooking & Recipes and 31 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Norway, United Kingdom, Brazil and 45 other countries.

2 MSN Ads is leading in Australia, Argentina, Japan, Singapore and 16 other countries.