Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including Vehicles, Science & Education, Arts & Entertainment, Health and 8 other categories.

2 MSN Ads is leading in Computers Electronics & Technology, Finance, Food & Drink, Law & Government and 2 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, France, Romania, Norway and 12 other countries.

2 MSN Ads is leading in Bulgaria, Canada, Finland, Peru and 2 other countries.