Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 100 other categories.

2 MSN Ads is leading in Computer & Electronics, Software, Technology News, Games and 33 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Norway, France, United Kingdom and 38 other countries.

2 MSN Ads is leading in India, Australia, Argentina, Japan and 11 other countries.