Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, Science & Education and 5 other categories.

2 MSN Ads is leading in Finance, Hobbies & Leisure, E-commerce & Shopping, Reference Materials and one other category.

Geography

1 Spongecell is leading in most countries, including United States, Japan, Argentina, Brazil and 7 other countries.

2 MSN Ads is leading in Bulgaria, Canada, Czech Republic, Finland and 5 other countries.