Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Video Games and 78 other categories.

2 MSN Ads is leading in News & Media, Religion & Spirituality, Technology News, Health and 51 other categories.


1 is leading in most countries, including Germany, Austria, Switzerland, Turkey and 27 other countries.

2 MSN Ads is leading in United States, India, Brazil, Canada and 14 other countries.