Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 68 other categories.

2 Spring Metrics is leading in Shopping, Business & Industry, Travel, Accommodation & Hotels and 54 other categories.

Geography

1 MSN Ads is leading in most countries, including India, Indonesia, Sweden, Argentina and 22 other countries.

2 Spring Metrics is leading in United States, United Kingdom, Canada, Germany and 15 other countries.