Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 64 other categories.

2 MSN Ads is leading in People & Society, Computer & Electronics, Software, Religion & Spirituality and 54 other categories.

Geography

1 Sprinkle is leading in most countries, including Czech Republic, Sweden, Slovakia, Denmark and 25 other countries.

2 MSN Ads is leading in United States, India, Canada, Australia and 19 other countries.