Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Religion & Spirituality, Software and 64 other categories.

2 Sprinkle is leading in News & Media, Arts & Entertainment, Business & Industry, Sports and 53 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Slovakia, Czech Republic, Norway and 27 other countries.

2 MSN Ads is leading in United States, India, Australia, Russia and 24 other countries.