Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 83 other categories.

2 MSN Ads is leading in Computer & Electronics, Religion & Spirituality, Software, Technology News and 43 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 37 other countries.

2 Sprinkle is leading in Czech Republic, Sweden, Slovakia, Norway and 27 other countries.