Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Religion & Spirituality and 63 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 40 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Spain, Denmark and 25 other countries.

2 MSN Ads is leading in United States, India, Canada, Brazil and 21 other countries.