Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computers Electronics & Technology, Community & Society and 9 other categories.

2 MSN Ads is leading in Science & Education, Health and Home & Garden.

Geography

1 Sproutable is leading in most countries, including United States, Pakistan, India, Canada and 17 other countries.

2 MSN Ads is leading in Bulgaria, Czech Republic, Finland, Peru and one other country.