Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Music & Audio and 66 other categories.

2 Sproutable is leading in Arts & Entertainment, News & Media, Internet & Telecom, TV & Video and 48 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 64 other countries.

2 MSN Ads is leading in Spain, Poland, Taiwan, Barbados and 3 other countries.