Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Computer & Electronics and 74 other categories.

2 Sproutable is leading in Arts & Entertainment, Internet & Telecom, TV & Video, Movies and 39 other categories.


1 Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 63 other countries.

2 MSN Ads is leading in Sri Lanka, Hong Kong, Israel, Sweden and 5 other countries.