Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites and The Entire Web.

2 In terms of market share, StackAdapt is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 107 other categories.

2 StackAdapt is leading in Clothing, Construction & Maintenance, Cycling & Biking, Consumer Electronics and 2 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Australia, Russia and 37 other countries.

2 StackAdapt is leading in Canada, Egypt, Hong Kong, United Arab Emirates and one other country.