Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites and The Entire Web.

2 In terms of market share, StackAdapt is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 98 other categories.

2 StackAdapt is leading in Clothing, Cycling & Biking, Motorcycles, Construction & Maintenance and 4 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, Thailand and 34 other countries.

2 StackAdapt is leading in Egypt, United Kingdom, Afghanistan and Saudi Arabia.