Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 62 other categories.

2 SwitchAds is leading in Internet & Telecom, Chats & Forums, Sports, Business & Industry and 47 other categories.


1 SwitchAds is leading in most countries, including United Kingdom, United States, Bulgaria, India and 58 other countries.

2 MSN Ads is leading in Canada, Brazil, Indonesia, Israel and 7 other countries.