Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 89 other categories.

2 TapIt! is leading in Clothing, Jobs & Employment, Search Engine, Mobile Developers and 6 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, Brazil and 31 other countries.

2 TapIt! is leading in Italy, United Arab Emirates, Thailand, Viet Nam and 6 other countries.