Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Finance, Food & Drink and 8 other categories.

2 TapIt! is leading in Arts & Entertainment, Games and Community & Society.

Geography

1 MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Finland and 5 other countries.

2 TapIt! is leading in Germany, Italy and Pakistan.