Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 102 other categories.

2 TapIt! is leading in Jobs & Employment, Video Games, Clothing, Search Engine and 13 other categories.


1 MSN Ads is leading in most countries, including United States, India, United Kingdom, Italy and 30 other countries.

2 TapIt! is leading in Russia, Poland, Nigeria, Viet Nam and 2 other countries.