Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unicast is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 104 other categories.

2 Unicast is leading in Performing Arts.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, United Kingdom and 41 other countries.

2 Unicast hasn't got a lead over MSN Ads in any country.