Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Vocus is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 65 other categories.

2 Vocus is leading in Business & Industry, Health, Shopping, Marketing & Advertising and 44 other categories.


1 MSN Ads is leading in most countries, including India, Brazil, Germany, France and 25 other countries.

2 Vocus is leading in United States, United Kingdom, Russia, Canada and 19 other countries.