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MSN Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, WebTrends Ads is clearly lagging behind, losing to MSN Ads in all segments.
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MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 107 other categories.
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WebTrends Ads is leading in Consumer Electronics and Chats & Forums.
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MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 55 other countries.
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WebTrends Ads is leading in Guatemala, Costa Rica, El Salvador, Tunisia and 8 other countries.