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MSN Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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In terms of market share, WebTrends Ads is clearly lagging behind, losing to MSN Ads in all segments.
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MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 104 other categories.
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WebTrends Ads is leading in Chats & Forums, Consumer Electronics and General Merchandise.
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MSN Ads is leading in most countries, including United States, India, United Kingdom, Canada and 34 other countries.
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WebTrends Ads is leading in China, Germany, Bolivia, Tunisia and 4 other countries.