2
In terms of market share, MSN Ads is clearly lagging behind, losing to Yepty in all segments.
1
Yepty has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Food & Drink, Community & Society and 4 other categories.
2
MSN Ads is leading in Science & Education, Finance, Hobbies & Leisure, E-commerce & Shopping and one other category.
1
Yepty is leading in most countries, including Japan, Germany, Hungary, Ireland and 29 other countries.
2
MSN Ads is leading in United States, Bulgaria, Czech Republic, Philippines and one other country.