Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 59 other categories.

2 Yieldlab is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 47 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, Australia and 28 other countries.

2 Yieldlab is leading in Germany, France, Austria, Switzerland and 26 other countries.