Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Sports and 71 other categories.

2 MSN Ads is leading in People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 56 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 42 other countries.

2 Yieldlab is leading in Germany, Slovenia, Austria, France and 21 other countries.