Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 55 other categories.

2 Yieldlab is leading in Business & Industry, News & Media, Internet & Telecom, Shopping and 54 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, Austria, France, Switzerland and 29 other countries.

2 MSN Ads is leading in United States, India, Canada, Indonesia and 23 other countries.