2
In terms of market share, MSN Ads is clearly lagging behind, losing to zapunited in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Finance, Food & Drink and 10 other categories.
2
zapunited hasn't got a lead over MSN Ads in any websites category.
1
MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Czech Republic and 6 other countries.
2
zapunited is leading in Sri Lanka and Pakistan.