Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Music & Audio and 75 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 30 other categories.


1 MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 29 other countries.

2 zapunited is leading in Pakistan, Hong Kong, Peru, Bangladesh and 5 other countries.