In terms of market share, MSN Ads is clearly lagging behind, losing to zapunited in all segments.
MSN Ads has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Music & Audio and 75 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 30 other categories.
MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 29 other countries.
zapunited is leading in Pakistan, Hong Kong, Peru, Bangladesh and 5 other countries.