Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Music & Audio and 74 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 26 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, United Kingdom and 30 other countries.

2 zapunited is leading in Germany, Morocco, Thailand, Portugal and 4 other countries.