Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Business & Industry, Music & Audio, Religion & Spirituality and 77 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 35 other categories.


1 MSN Ads is leading in most countries, including United States, Canada, Taiwan, Brazil and 30 other countries.

2 zapunited is leading in India, Indonesia, Portugal, Ukraine and 9 other countries.