In terms of market share, MSN Ads is clearly lagging behind, losing to zapunited in all segments.
MSN Ads has better usage coverage in more websites categories. Including News & Media, Business & Industry, Music & Audio, Religion & Spirituality and 77 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 35 other categories.
MSN Ads is leading in most countries, including United States, Canada, Taiwan, Brazil and 30 other countries.
zapunited is leading in India, Indonesia, Portugal, Ukraine and 9 other countries.