Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MyBuys is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 126 other categories.

2 MyBuys is leading in Business Services, Programming, Publishing & Printing, Antiques & Collectibles and 12 other categories.


1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 49 other countries.

2 MyBuys is leading in Turkey, Thailand, Philippines, Pakistan and 2 other countries.