Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 154 other categories.

2 Unica is leading in Car Buying, Law & Government, Law, Gambling and 23 other categories.


1 is leading in most countries, including Ukraine, Russia, Azerbaijan, Belarus and 50 other countries.

2 Unica is leading in United States, United Kingdom, Canada, Italy and 43 other countries.