Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 152 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Law and 23 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 52 other countries.

2 is leading in Ukraine, Russia, Azerbaijan, Belarus and 41 other countries.