Market Share by Top Websites

1 Nakanohito is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Nakanohito in all segments.

Websites Categories

1 Nakanohito has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 137 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 36 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 74 other countries.

2 Nakanohito is leading in Japan, Taiwan, Viet Nam, Thailand and 6 other countries.