Market Share by Top Websites

1 Narrative is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neustar Consumer Identity Management is clearly lagging behind, losing to Narrative in all segments.

Websites Categories

1 Narrative has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Health and 15 other categories.

2 Neustar Consumer Identity Management is leading in Science & Education and Adult.

Geography

1 Narrative is leading in most countries, including United States, Italy, United Kingdom, Brazil and 42 other countries.

2 Neustar Consumer Identity Management is leading in Japan and Philippines.