Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nativo is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 179 other categories.

2 Nativo is leading in Autos & Vehicles, Chats & Forums, Motorcycles, Makes & Models and 16 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 129 other countries.

2 Nativo is leading in Kuwait and Gibraltar.