Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 123 other categories.

2 Sanoma is leading in Science, Clothing, Social Sciences, Fashion & Modeling and 17 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Mexico and 50 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 30 other countries.