Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 84 other categories.

2 Specific Media is leading in People & Society, Business & Industry, Shopping, Software and 80 other categories.


1 Specific Media is leading in most countries, including United Kingdom, Denmark, India, Spain and 61 other countries.

2 Nativo is leading in United States, Canada, Tuvalu, Tokelau and 34 other countries.