Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 98 other categories.

2 SpotX is leading in Car Buying, People & Society, Games, Soccer and 28 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Ukraine and 45 other countries.

2 SpotX is leading in Netherlands, Germany, Russia, Spain and 21 other countries.