Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nativo is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Arts & Entertainment and 186 other categories.

2 Nativo is leading in Chats & Forums, Motorcycles, Makes & Models, Pets & Animals and 12 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 107 other countries.

2 Nativo is leading in Belarus, Brunei Darussalam, Uzbekistan, Mongolia and 5 other countries.