Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Navegg is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 39 other categories.

2 Navegg is leading in Internet & Telecom, Shopping, Sports, Technology News and 7 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Italy, Russia and 14 other countries.

2 Navegg is leading in Brazil, Philippines, Netherlands, Mexico and one other country.