Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Navegg is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Marketing & Advertising and 19 other categories.

2 Navegg is leading in Internet & Telecom, Education, Shopping, Home & Garden and one other category.


1 TruEffect is leading in most countries, including United States, Italy, Greece, Japan and 22 other countries.

2 Navegg is leading in Brazil.