Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Navegg is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 26 other categories.

2 Navegg is leading in Internet & Telecom, Education, Shopping, Social Network and one other category.


1 TruEffect is leading in most countries, including United States, Japan, Italy, Mexico and 15 other countries.

2 Navegg is leading in Brazil and Ukraine.