Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 190 other categories.

2 Neodata is leading in Business & Industry, Marketing & Advertising, Accommodation & Hotels, Restaurants & Delivery and 16 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 169 other countries.

2 Neodata is leading in Italy.