Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 168 other categories.

2 Neodata is leading in Marketing & Advertising, Accommodation & Hotels, Restaurants & Delivery, Law and 15 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 152 other countries.

2 Neodata is leading in Italy, Tuvalu, Estonia, Tanzania and one other country.