Market Share by Top Websites

1 Neodata is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 111 other categories.

2 PointRoll is leading in Newspapers, Government, Medicine, Games and 11 other categories.

Geography

1 Neodata is leading in most countries, including Italy, Germany, France, Russia and 40 other countries.

2 PointRoll is leading in United States, Canada, Australia, Kenya and 13 other countries.