Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 112 other categories.

2 Neodata is leading in Business & Industry, Marketing & Advertising, Travel, Shopping and 66 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, United Kingdom and 117 other countries.

2 Neodata is leading in Italy, Ukraine, Austria, Uzbekistan and 8 other countries.