Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, Autos & Vehicles and 117 other categories.

2 NetAffiliation is leading in Shopping, People & Society, Arts & Entertainment, Internet & Telecom and 53 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Australia and 96 other countries.

2 NetAffiliation is leading in France, Brazil, Portugal, Spain and 31 other countries.