Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 176 other categories.

2 YuMe is leading in Weight Loss, Dictionaries & Encyclopedias and Boating.


1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 76 other countries.

2 YuMe is leading in United States, Sweden, India, Indonesia and 8 other countries.