Market Share by Top Websites

1 NetAffiliation is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 162 other categories.

2 YuMe is leading in Weight Loss, Animal Products & Service, Boating and Dictionaries & Encyclopedias.


1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 68 other countries.

2 YuMe is leading in United States, India, Sweden, Philippines and 7 other countries.