Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 177 other categories.

2 YuMe is leading in Weight Loss, Boating and Dictionaries & Encyclopedias.

Geography

1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 83 other countries.

2 YuMe is leading in United States, Sweden, China, Philippines and 8 other countries.