In terms of market share, NetMonitor is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 29 other categories.
NetMonitor is leading in Business & Industry, Shopping, Marketing & Advertising, Sports and 27 other categories.
TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 19 other countries.
NetMonitor is leading in Finland, Ukraine, Belarus, Estonia and 6 other countries.