In terms of market share, NetMonitor is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 28 other categories.
NetMonitor is leading in Business & Industry, Shopping, Marketing & Advertising, Sports and 27 other categories.
TruEffect is leading in most countries, including United States, United Kingdom, Italy, Japan and 15 other countries.
NetMonitor is leading in Finland, Sweden, Poland, Lithuania and 2 other countries.