1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Ziff Davis is clearly lagging behind, losing to Nielsen Display Ads in all segments.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 18 other categories.
2
Ziff Davis is leading in Computers Electronics & Technology and Business & Consumer Services.
1
Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 63 other countries.
2
Ziff Davis is leading in Germany, Italy, Denmark, India and 51 other countries.