In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Marketing & Advertising and 16 other categories.
Newtention is leading in Business & Industry, People & Society, News & Media, Travel and 12 other categories.
Newtention is leading in most countries, including Germany, Italy, United States, Bulgaria and 8 other countries.
Open AdExchange is leading in Denmark, Guatemala, India, Cote d Ivoire and 2 other countries.