In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 13 other categories.
Newtention is leading in Travel, Tourism, People & Society, Computer & Electronics and 4 other categories.
Newtention is leading in most countries, including Germany, Italy, South Korea, Taiwan and 4 other countries.
Open AdExchange is leading in Denmark, Sweden, Slovakia, Australia and 2 other countries.