In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 15 other categories.
Newtention is leading in People & Society, Travel, News & Media, Computer & Electronics and 10 other categories.
Newtention is leading in most countries, including Germany, Austria, France, Timor-leste and 17 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Czech Republic and 5 other countries.