Market Share by Top Websites

2 In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Travel and 14 other categories.

2 Open AdExchange is leading in Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 13 other categories.


1 Newtention is leading in most countries, including Germany, Italy, France, United Kingdom and 9 other countries.

2 Open AdExchange is leading in Denmark, Australia and Sweden.