In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Internet & Telecom, Law & Government, Newspapers, Office Products and 9 other categories.
Newtention is leading in Tourism, Travel, Computer & Electronics, Software and 5 other categories.
Newtention is leading in most countries, including Germany, United States, Russia, France and 5 other countries.
Open AdExchange is leading in Denmark, Norway and Turkey.