2
In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Finance and Jobs & Career.
2
Newtention is leading in Computers Electronics & Technology and News & Media.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Newtention is leading in Germany and France.