In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Marketing & Advertising and 16 other categories.
Newtention is leading in Business & Industry, People & Society, Travel, Computer & Electronics and 14 other categories.
Newtention is leading in most countries, including Germany, Poland, Belarus, Chile and 9 other countries.
Open AdExchange is leading in Denmark, United States and Sweden.