In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Marketing & Advertising and 16 other categories.
Newtention is leading in Business & Industry, People & Society, Computer & Electronics, Travel and 14 other categories.
Newtention is leading in most countries, including Germany, Italy, Russia, Brazil and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.