Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 18 other categories.

2 Newtention is leading in Business & Industry, People & Society, Travel, News & Media and 13 other categories.


1 Newtention is leading in most countries, including Germany, France, Morocco, Russia and 6 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Lithuania, Guatemala and one other country.