In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Travel and 16 other categories.
Open AdExchange is leading in Arts & Entertainment, Shopping, Internet & Telecom, Marketing & Advertising and 16 other categories.
Newtention is leading in most countries, including Germany, Brazil, Belgium, Taiwan and 8 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.