In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 16 other categories.
Newtention is leading in Business & Industry, People & Society, Travel, Computer & Electronics and 14 other categories.
Newtention is leading in most countries, including Germany, United States, United Kingdom, Brazil and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.