In terms of market share, Newtention is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 16 other categories.
Newtention is leading in People & Society, Computer & Electronics, Travel, News & Media and 13 other categories.
Newtention is leading in most countries, including Germany, Russia, France, United States and 10 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.