In terms of market share, Newtention is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 33 other categories.
Newtention is leading in Travel, Shopping, Music & Audio, Tourism and 10 other categories.
Total Media is leading in most countries, including Israel, United States, France, India and 6 other countries.
Newtention is leading in Germany, Brazil, Belgium, Taiwan and 4 other countries.