In terms of market share, Newtention is clearly lagging behind, losing to WebTrends Ads in all segments.
Newtention has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Travel, News & Media and 13 other categories.
WebTrends Ads is leading in Business & Industry, Shopping, Software, Law & Government and 10 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 17 other countries.
Newtention is leading in Germany, Brazil, France, Pakistan and 7 other countries.