In terms of market share, Newtention is clearly lagging behind, losing to WebTrends Ads in all segments.
Newtention has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Travel and 14 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Law, Law & Government and 10 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Japan, Australia and 7 other countries.
Newtention is leading in Germany, Italy, Bulgaria, Croatia and 5 other countries.