In terms of market share, Newtention is clearly lagging behind, losing to WebTrends Ads in all segments.
Newtention has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Travel, Arts & Entertainment and 16 other categories.
WebTrends Ads is leading in Business & Industry, Shopping, Law, Law & Government and 13 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, Guatemala and 14 other countries.
Newtention is leading in Germany, Italy, France, Austria and 6 other countries.