In terms of market share, Newtention is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, News & Media, Religion & Spirituality and 9 other categories.
Newtention is leading in Tourism, Shopping, Travel, Software and 4 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Japan, China and 8 other countries.
Newtention is leading in Germany, Russia, France, Sweden and 3 other countries.