In terms of market share, Newtention is clearly lagging behind, losing to WebTrends Ads in all segments.
Newtention has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Travel, News & Media and 13 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Law, Law & Government and 9 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, India and 20 other countries.
Newtention is leading in Germany, Austria, France, Timor-leste and 9 other countries.