In terms of market share, Newtention is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Marketing & Advertising, News & Media and 8 other categories.
Newtention is leading in Travel, Tourism, People & Society, Software and 2 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, India, Tunisia and 6 other countries.
Newtention is leading in Germany, Italy, South Korea, Taiwan and 3 other countries.