Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, Business & Consumer Services, Home & Garden and 14 other categories.

2 Proclivity is leading in Health, Community & Society, News & Media and Games.

Geography

1 Next Performance is leading in most countries, including France, Italy, Brazil, Germany and 33 other countries.

2 Proclivity is leading in United States, Australia, Romania, Vietnam and 6 other countries.