Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Proclivity is still behind Next Performance in all market share segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Adult and 98 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 7 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, United Kingdom and 46 other countries.

2 Proclivity is leading in United States.