Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Travel and 88 other categories.

2 Proclivity is leading in Football, Medicine, Biotechnology & Pharmaceuticals, Business Services and 3 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Spain, Germany and 43 other countries.

2 Proclivity is leading in United States, Ukraine and Egypt.