Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 78 other categories.

2 Proclivity is leading in Sports, Football, Medicine, Beauty & Fitness and 8 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Spain, Germany and 23 other countries.

2 Proclivity is leading in United States, China, Norway, Japan and one other country.