Next Performance
474 websites

Next Performance is free to use

http://www.nextperformance.com

Leading European Audience Network, Next Performance offers value added services (Real Time Targeting, Personalized Retargeting, Social Audience) to Advertisers and Agencies.

VS

Varick Media Management
124 websites

Varick Media Management is free to use

http://www.varickmm.com

Varick Media Management (VMM) was born out of MDC Partners in 2008 as the first data-driven trading desk for agencies and brands. VMM’s skilled human capital leverages granular audience insights and real-time bidding through a multi-bid tec...

Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Varick Media Management is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, Business & Consumer Services, Home & Garden and 13 other categories.

2 Varick Media Management is leading in Science & Education, Health, Arts & Entertainment, Gambling and 2 other categories.

Geography

1 Next Performance is leading in most countries, including France, Italy, Brazil, Germany and 35 other countries.

2 Varick Media Management is leading in United States, Canada, Greece, Jordan and one other country.