Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Varick Media Management is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 53 other categories.

2 Varick Media Management is leading in Sports, Autos & Vehicles, Career & Education, Universities & Colleges and 40 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Spain, Germany and 27 other countries.

2 Varick Media Management is leading in United States, Canada, Australia, Hong Kong and 7 other countries.