Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Varick Media Management is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 52 other categories.

2 Varick Media Management is leading in Sports, Autos & Vehicles, Finance, Career & Education and 40 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Spain, Germany and 21 other countries.

2 Varick Media Management is leading in United States, Canada, Australia, Greece and 6 other countries.