In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to SUP media in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 17 other categories.
SUP media is leading in People & Society, Arts & Entertainment, Internet & Telecom, Religion & Spirituality and 15 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, Japan and 6 other countries.
SUP media is leading in Russia, Ukraine, Lebanon, China and one other country.