In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to SUP media in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 16 other categories.
SUP media is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Computer & Electronics and 14 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, France, Germany, Sweden and 3 other countries.
SUP media is leading in Russia, Japan and Ukraine.