In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to SUP media in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 12 other categories.
SUP media is leading in Arts & Entertainment, People & Society, Internet & Telecom, TV & Video and 8 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, Gambia and 2 other countries.
SUP media is leading in Russia and Belarus.