In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Religion & Spirituality and 15 other categories.
Nextag ROI Optimizer is leading in Shopping, Business & Industry, Clothing, Marketing & Advertising and 14 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, United Kingdom, France and 7 other countries.
SUP media is leading in Russia, Ukraine, Belarus, Brazil and 2 other countries.