In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to SUP media in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Industrial Goods & Services and 13 other categories.
SUP media is leading in Arts & Entertainment, Internet & Telecom, People & Society, Sports and 10 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, France, Germany, Japan and one other country.
SUP media is leading in Russia, United Kingdom, Ukraine and India.