In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to SUP media in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Health and 16 other categories.
SUP media is leading in Arts & Entertainment, People & Society, Internet & Telecom, Religion & Spirituality and 15 other categories.
SUP media is leading in most countries, including Russia, Ukraine, Azerbaijan, Spain and 6 other countries.
Nextag ROI Optimizer is leading in United States, Germany, France, Indonesia and 5 other countries.