Market Share by Top Websites

1 Unister is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 16 other categories.

2 Unister is leading in Travel, People & Society, Tourism, Relationships & Dating and 4 other categories.

Geography

1 Unister is leading in most countries, including Germany, Austria, Switzerland, China and one other country.

2 Unister is leading in Germany, Austria, Switzerland, China and one other country.